Optimization is the move to optimize and optimize a website at the code level and rules of the search engine, aiming to reach an optimal level for the correct reading of all the code by the search engine. There are many rules when it comes to optimization, some are very stringent and some are a bit more flexible, this article touches on the general ways in which to optimize a website properly. Optimization – Website Structure The first move of optimization is a proper website structure, imagine that you enter the supermarket to buy some dairy, you enter the supermarket, no signage where everything is and everything is deployed in front of you in one place, without separating the products, you have to dig through In heaps of products to find the cheese you want, or the milk, looking for mountains of vegetables and fruits, appliances and cleaning products …. it will take you a long time to find what you are looking for (if you don't give up on the way and go looking for a little more neat writer) , You also won't understand if this is actually a supermarket or maybe a market? Conversely, if you enter a controlled supermarket that has a sign directed at you, vegetable department, fruit department, dairy department in every area, it will be much easier for you to go directly to the dairy department and from there continue to cheeses and find what you want. This is exactly how the search engine works, the more neatly your site is, the easier it will be to find the information on your site and link it to the right sections. Building a proper hierarchy is the basis of every website, for example, we have created a hierarchy that looks like this: , The search engine was able to index the relevant pages in the most optimal way, so when a user searches for the phrase "cucumbers," Google could pass it directly to the cucumber page without getting involved in other departments. This way, the user gets to exactly where he was looking and can get exactly what he wanted. Think that if it came to a place where everything was together, chances were he would go out and not start searching for the wealth of information there. Optimization – Website Content The topic that goes hand-in-hand with the theme of the site structure is the content of the site, which Google likes when the content is relevant to the page, which is quality and not repetitive or copied. Very important, copying content from other sites will harm your site promotion, Google gives a score to the site with the original content, copying will render your site irrelevant as it will not be unique on the web. We will expand on content topics in a separate article. Page Titles – TITLE Following on from our example of the supermarket, we talked about proper signage, correct signage in relation to web sites are the page headings on the site, one of the important headings is title headings. Title headers will display the site theme at the top of the browser (in frame). You can find details on the correct writing of a title title in the article we wrote on the title: title. Heading h1 Heading h1 together with the TITLE are basically the signage in our supermarket, showing you the right departments and in the context of websites, they show what the page is actually talking about, so Google knows which page to associate with. The h1 title will be written within the page itself, which is the title of the article or content. The headline will be written as follows: Example h1 In the example above, Google knew that the page actually talks about our vegetable department, it will associate everything listed under the same vegetable department page. Heading h2 Heading h2 talks about the less relevant topics, but it still has quite a bit of power, here you can add example subdivisions, for example, cucumber department, tomato department, etc., h2 headers are not critical to the page, but they should add points. The h2 example has other title tags that can be used, but are irrelevant to pages and display irrelevant content (if available on the site), h3 to h6. Page description – Another way to show Google the relevance of our supermarket is a description tag, the tag basically describes what the same page has in a short paragraph, so Google knew what information was relevant to that page. The description tag will contain up to 160 characters and will be registered within the header of the page. for example: Description Description Please note, description is the line that Google displays on its search engine after the user clicks the "Search" button, so the description line should be highly marketing and compelling to attract the user to your site. So this is the one-leg optimization theory, later in our articles we will expand on all sorts of other important issues for proper optimization.